This is because they eliminate issues such as difficult event planning, poor audience turnout, limited reach, and sky-high costs. Virtual trade shows are becoming highly popular with every passing day. This makes it accessible for anyone with an internet device. Contents:Ī virtual trade show has a dynamic 3D environment, resembling that of a physical show, coupled with tools that engage a global audience. So, here’s everything you need to know about hosting your own virtual trade show. In fact, trends show that virtual and hybrid events will only get bigger from here. One such key development is the rise of virtual events, transforming the entire landscape of qualified lead generation. They now get to keep more money in their pockets! No more tiresome run-arounds to set up the perfect trade show and no more disappointing results.Īs technology is becoming easier to use, businesses use innovative methods to maximize their ROI. If 50% of your visitors remember you post the show, then your exhibition team has done a good job.Imagine a world where you could sit back and generate qualified leads. It is the one that meets the brand objectives, communicates the brand language and most importantly one that welcomes the show visitors and urges them to feel comfortable and spend time within the exhibit. In conclusion, the best trade show booth design is not the most complex one, or the one that has the largest budgets or the largest space on the show floor. This last step will ensure that each booth you build, over a period of time, is better than the previous one and the customer experience will be uplifted at each new trade show. The feedback is not to point fingers, but to shake hands better for next time. Also, it would help to be objective and open-minded in the feedback. Ensure to give this feedback to your booth design company so that they know to what extent their ideas saw reality and where there were misses.
So, make sure to interact with your sales team that was onsite to understand how visitors perceived the exhibition booth design, how was it functionality wise, how was it branding wise and what worked well and what needed improvement. The show is the moment of truth and the feedback from the show floor is invaluable.
It is most important to have a post-show meeting to discuss the design and its positives as well as drawbacks. While all the above factors can contribute to having a correct design that represents your brand efficiently, this last point is the most crucial and is often missed be even seasoned exhibitors. A visual representation would go a long way in communicating to a designer the kind of design language you like. If you can, then go a step ahead to make a complete mood-board of design references, product displays, information counters, etc. What have your trade show booths looked like in the past years, what did you like from the past and what you would like to improve in the future? Is there any theme that you and your marketing team have decided for this show? What is the objective of participating at this show? Put in the conceptual requirements as well What is the ballpark budget for booth building at the show? The number of meeting rooms you need and how many people will be there in each meeting room?ĭo you need a dedicated space for catering?ĭo you need any engagement or interactive ideas at the booth? The amount of space you need in your pantry? Put in the physical requirements clearly
Invest time in defining your design brief. You will seldom get a design that is better than your brief. So how do you go about establishing your trade show participation online? Also, with the world going virtual during 2020, it is important to include online strategies into your on ground trade show display. With this technology, the avenues for businesses to magnify event participation, develop product awareness, and upturn their return on investment from your exhibition stand booth are huge. YouTube and Google work collaboratively to make live event video streaming freely accessible for anyone with a strong Internet connection. Lets take a step by step approach when it comes to creating a stall design with an edge: It’s simple because the steps are well defined out and you need to follow them, and tricky because everything depends on those simple steps. Does your marketing mix demand that you participate at trade shows regularly to promote your products and meet with your clients? Does your work require you to conduct exhibitions for promotion from time to time? Well then, I’d really insist you give some of your time to understand how an exhibition stand designaffects brand perception.Ĭonducting an exhibition to promote your brand is a simple yet tricky task.
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